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Introduction   Marketing is the process of whether firms investigate, create and offer goods and services in order to fulfill any requirement of the market which is their target. For any company, this is a crucial element in their business plan and for this, a marketing department...

CASE STUDY OF NESTLE Introduction: With the increase in competitions among companies in every industry, the marketing strategies have become innovative and are more focused on attractive people by providing attractive contents (Ottman 2017). Along with innovative marketing strategies, these companies are also focusing on producing innovative products which can...